image of selling nail products at a vibrant outdoor market stall is ready. It captures a whimsical scene with a rabbit vendor showcasing a variety of nail products to an excited group of animal customers

25+ Nail Products to Sell on Amazon (Ideas)

Selling nail products on Amazon can be a lucrative business, especially with the growing interest in at-home nail care and artistic nail designs.

Here are some ideas for nail products that tend to be popular among consumers:

Nail Polish Sets

Offer a variety of colors, including matte, glossy, and glitter finishes. Seasonal or themed collections (e.g., holiday, summer vibes) can also attract customers.

Gel Nail Kits

Gel nails are very popular for their long-lasting finish. Kits that include a UV/LED lamp, base coat, topcoat, and a selection of gel polish colors can appeal to those looking to achieve salon-quality nails at home.

Nail Care Kits

These can include items like nail files, cuticle pushers, nail clippers, and buffers. Kits that cater to specific needs, such as nail growth or strengthening, can also be popular.

Press-on Nails

With the advancements in quality and design, press-on nails have become a popular, easy alternative to traditional nail polish and gel. Offering a variety of sizes, shapes (e.g., coffin, stiletto, square), and designs can cater to a wide audience.

Nail Art Supplies

This can range from stickers and decals to stamping kits, chrome powders, and rhinestones. Nail art pens and brushes for detailed work are also in demand.

Nail Extension and Sculpting Kits

Products for those interested in acrylics or polygel extensions, including monomer liquid, acrylic powder, polygel tubes, and molds.

Nail Polish Remover and Care Products

Offer gentle, acetone-free removers, cuticle oils, and nail strengtheners to appeal to those looking for nail care and maintenance products.

Eco-Friendly/Natural Nail Products

With a growing interest in sustainability, offering vegan, cruelty-free, and non-toxic nail polishes and removers can attract a niche market.

Nail Drying Lamps

LED and UV lamps for curing gel nail polish are essential for at-home gel manicures. Compact, portable models can be particularly appealing.

Nail Wraps

Nail wraps offer a quick and easy way to apply intricate designs without the need for drying time. They can come in countless patterns and textures.

Nail Polish Thinners

Revive thickened nail polishes to their original consistency, catering to those who want to prolong the life of their nail polish collection.

LED Nail Polish

Nail polishes that change color under LED light can offer an innovative and fun product for tech-savvy beauty enthusiasts.

Water-Based Nail Polishes

These are especially appealing for customers looking for easy-to-remove options or those with sensitivities to traditional nail polish ingredients.

Nail Growth Serums and Treatments

Products that promise to strengthen, lengthen, and improve the health of nails can attract customers looking for solutions to common nail issues.

Antifungal Nail Treatments

Cater to individuals looking for remedies for nail fungus with products that are effective yet gentle on the nails.

Professional Nail Technician Supplies

Offer a range of products for professional use, such as electric nail drills (or other technology), high-quality acrylic powders and liquids, and specialized tools for nail art and maintenance.

Manicure and Pedicure Tools

Beyond the basics, include professional-grade cuticle nippers, toenail clippers, and foot files. Sets designed for spa-like pedicures at home could also be popular.

Nail Stamping Plates

With intricate designs for stamping nail art, these can appeal to both beginners and experienced nail artists looking for new patterns.

Magnetic Nail Polishes

These polishes contain particles that create unique patterns when a magnet is held over the wet polish, offering a quick and easy way to achieve distinctive nail art.

Thermal Nail Polishes

Polishes that change color based on temperature can provide an engaging product for customers interested in unique and dynamic nail finishes.

Custom Nail Polish Colors

Offering a service to create custom nail polish colors could attract customers looking for a specific shade or wanting to create a personal or gift item.

Nail Polish Remover Pads

Pre-soaked pads can offer convenience and are travel-friendly, appealing to those who value ease of use and portability.

Subscription Boxes

Monthly subscription services that deliver a selection of nail products, from polishes to tools and nail art supplies, can cater to enthusiasts looking to explore new trends and products.

DIY Nail Polish Kits

Kits that allow customers to create their own nail polish colors at home can appeal to the creative market segment.

Virtual Try-On Services

Though not a physical product, offering a virtual try-on feature through an app or website can enhance the shopping experience, helping customers visualize how different colors and styles look on their nails before purchasing.


Exploring these ideas requires understanding the target market, current trends, and regulations regarding cosmetics sales on Amazon. Success often lies in offering high-quality products, exceptional customer service, and leveraging Amazon’s tools for sellers to optimize listings and engage with customers.

To stand out on Amazon, consider offering products that are unique, high-quality, and cater to specific niches. Additionally, providing detailed product descriptions, high-quality images, and excellent customer service can help increase visibility and sales. Incorporating customer feedback into your product selection and improvement process can also lead to a more successful business.

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